Video’s Role in Marketing
Want to find a new role for video in your marketing campaigns?TV and online channels are common tactics, but there are other options for incorporating video into your marketing mix. When B2B marketers consider using video for a campaign, they tend to think first of DVDs or viral videos. But there is a much broader role for video in marketing strategies. With careful planning, you can use video for generating leads, recruiting employees, product launches and product/brand awareness.
Creating “edutainment” videos for lead generationWhite papers and other educational content are key elements of a lead generation campaign. But your prospects may be so overwhelmed with white paper offers that your content gets lost in the mix. Grab prospects’ attention with a video that places valuable educational content in an entertaining context.
Use webcasting and video on demand to complement live eventsConferences, seminars or other events don’t have to be done only in person. You can combine a real-world event with a streaming video component to reach a broader audience, generate leads, or support a product launch.
Invite prospects to watch a webcast of the keynote presentation from a sold-out customer conference.